Monetiza tu sitio con contenido Premium y Boletines de pago

Monetiza y gana dinero mientras creas tu audiencia a través del bloque de contenido Premium. Puedes crear membresías mensuales y anuales de pago que le darán a tus seguidores acceso al contenido premium que tu elijas – texto, fotos, videos y más. Igualmente puedes enviar automáticamente tus noticias premium directamente a la bandeja de entrada de tus suscriptores a través de un boletín de pago.

Cualquier contenido que publiques en WordPress.com puede ser parte de tu contenido Premium: recetas, podcasts, videos de ejercicios, portafolios de fotografía, muestras musicales, acceso a descargas digitales, poesía, etc. Mucha gente en WordPress.com incluye este contenido en bloques de contenido Premium compartiendo sus experiencias.

Premium plan example
Bloque Premium para no suscriptores

Las membresías de contenido Premium te ofrecen una nueva manera para fidelizar más a tus fans. Crea diferentes tipos de membresías a diferentes costos para cada nivel de acceso de contenido. ¿Deseas mandar correos específicos o preguntar por sugerencias sobre qué tipo de contenido quieres crear a continuación? Puedes controlar qué contenido y mensajes son enviados a los miembros de pago a través de los bloques de contenido Premium.

Concéntrate en crear contenido maravilloso mientras nosotros nos encargamos del procesamiento de tarjetas de crédito y débito, reportes, y de darles el acceso respectivo a tus miembros de pago para que puedan ver el contenido exclusivo o reciban tus boletines informativos.

Lanza tu primera membresía

  • Para usar los bloques de contenido Premium, necesitarás un sitio de WordPress.com y un plan de pago: Personal, Premium, Business o eCommerce.
  • Crea una nueva página o entrada y añade el bloque de contenido Premium
  • Para configurar tu primera membresía de pago o suscripción, crea una cuenta de Stripe (si no tienes ya una). Stripe es la compañía con la cual nos hemos asociado para procesar tus pagos de tarjetas de crédito y débito en una manera segura y fácil.
  • Puedes establecer los costos de membresía y decidir si tus visitantes pagarán mensual o anualmente. ¿Deseas ofrecer diferentes clases de membresía con acceso a diferentes tipos de contenido? Entonces añade bloques separados de contenido Premium para cada tipo de membresía.
  • Añade el contenido que está incluido en esta membresía particular en el bloque de contenido Premium. Puedes usar tantos bloques de contenido Premium como quieras.
  • Si quieres que tus seguidores puedan escoger suscribirse a tu nuevo contenido Premium por correo activa la opción de “Entradas por correo” en las configuraciones de tu plan de membresía.
  • Los pagos de membersía son procesados por una funcionalidad de WordPress.com llamada Pagos Recurrentes, el cual se encarga del procesamiento de tarjetas de crédito y débito para los bloques de contenido Premium.

Y de esa manera, ya tienes un sitio de membresías. Comparte tus nuevas ofertas de membresías a través de tus redes sociales, correo y publicidad boca a boca – todos estos medios son buenos lugares para empezar – y comienza a construir tu base de seguidores junto con un ingreso estable y constante.

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Join Us in Honoring Transgender Day of Remembrance

Today, November 20th, people around the world pause to bear witness to Transgender Day of Remembrance, a day dedicated to honoring the memory of those murdered because of anti-transgender prejudice. Transgender Day of Remembrance reminds us to fight against forces that devalue transgender lives every day. To bring awareness to this important day, we want to pause to share a few stories of transgender people who have found their voice on WordPress.com. We posed a question: “What does Transgender Day of Remembrance mean to you?” Below, we’ve shared a few responses from creators on our platform.

We welcome you to share your own response on your site. In the meantime, read slowly and soak in the hard-fought words of the brave voices who are willing to share their experiences. 


Dr. SA Smythe (They/Them) of essaysmythe.com:

Some of us have been counted, but most of us are counted out—unthought and unthinkable. And so we do it ourselves. We account for Tony McDade. We are accountable to Muhlaysia Booker. We recall Riah Milton. We recollect the fierce life of one of our greatest contemporary remembrancers, the trans griot Monica Roberts. We name the nonbinary people who continue to be treated as unnameable as we slip through the matrix of binary gender. The competing racialized pandemics of our time continues to be intensified for trans people, especially Black trans women, in this year as with any other. We live with that reality and demand non-trans people do the same because our resilience is nothing without their reckoning for the violence they allow to continue against us. Trans Day of Remembrance is not only about how trans people have been stolen from us too soon, but how we continue to survive and thrive and persist against all odds. Has there ever been anything as beautiful as that?

Read more


Laura Kate Dale (She/Her) of laurakbuzz.com:

Going and spending some time in the company of other trans people was wonderful. I got to see trans people from a variety of backgrounds, some who had grown old and found love, and see proof that I could live a long and happy life as a trans woman. But the tone of the evening was contrasted by sitting with the knowledge of why we were all gathered, the knowledge of far too many lives cut far too short. I was surrounded by the trans people who had survived and thrived, as well as the memories of those who had not.

Read more


Nicole Eldridge (She/Her) of transgendersupport.org:

My name is Nicole Eldridge. I’ve been transgender since third grade. As I started to transition, I would read stories online about transgender people dying. This is absolutely terrifying if you want to do what they did. I never gave up and transitioned. Transgender Day of Remembrance means to me that we remember the transgender people that have died and carry out their goal of an equal future for all transgender people. Every time I listen to a Transgender Day of Remembrance speech, it brings me back to Martin Luther King’s speech, “I Have a Dream.” What King said about everyone being equal and having equal opportunities is so true when I hear the transgender people’s names who have died. It breaks my heart to hear all of the transgender people that died for the year. In spite of the hatred toward transgender people, I rise above it all and help transgender people all over the world with my website transgendersupport.org. This is what Transgender Day of Remembrance means to me.


Tallulah Ker-Oldfield (She/Her) of transrites.wordpress.com

Trans people are nothing new. Gender and its expressions have been changing throughout cultures, and trans people have existed throughout history with notable examples in the many ancient pantheons, including deities. There’s nothing new to consider, no trans question – we’ve been here all along, and the only terrible things that happened because of it happened to us

***

And so I’m remembering trans lives lost this year, and trans lives filled with trauma, and everything that trans people have to do to simply… be. If you ever thought this year was scary, oppressive, isolating, challenging to get through and potentially fatal to be around people… you’ve been living a lot of the worst parts of the trans experience. Yet I’m remembering the powerful joy of my community, how our bonds through the pandemic have been strong, how well accustomed we immediately became to 2020, having lived our own version of it for most of our lives, creating found families, love, laughter, understanding and sometimes rainbows out of the unforgiving raw material of compromise.

Read more


To read more writing by transgender people, explore these sites on WordPress.com:

We pride ourselves on being a platform where anyone can share their perspective, and we’re honored to be able to create a space for the personal stories of transgender-identifying individuals. Take the time to read their words and remember that it’s not enough to honor transgender people just one day each year. What we do matters every day. Follow these sites and others you come upon and, as a result, show your support in the days to come. 

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Nuevos webinars gratuitos

¿Te gustaría aprender cómo crear un sitio web o una tienda virtual? ¿Ya tienes un blog pero te gustaría aprender como monetizarlo? ¡Apúntate a uno de nuestros webinars gratuitos!

Cada miércoles organizamos un taller virtual en el que puedes participar gratuitamente. Cada sesión dura alrededor de 30 minutos en los cuáles verás una presentación y podrás participar en una ronda de preguntas para aclarar tus dudas.

Aquí está la agenda para los próximos webinars en español:

11 de noviembre Construcción de Sitios Web 101
18 de noviembre Monetiza tu sitio web
25 de noviembre Construcción de Sitios Web 201
2 de diciembre Cómo empezar tu blog
9 de diciembre WooCommerce 101
16 de diciembre Construcción de Sitios Web 101
23 de diciembre Monetiza tu sitio web
30 de diciembre Construcción de Sitios Web 201

Podrás apuntarte con una semana de antelación haciendo clic en el webinar que te interesa o, directamente desde este enlace.

Si te has perdido uno al que querías asistir, no te preocupes; lo vídeos se colgarán en nuestro canal de YouTube.

¡Nos vemos!

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Empieza a recibir donaciones, propinas y contribuciones por tus proyectos profesionales y creativos.

Queremos ayudarte a ganar dinero con WordPress.com y, por ello, estamos añadiendo cada vez más opciones para recibir pagos a través de tu sitio web. Con el Bloque de Donaciones, puedes aceptar pagos con tarjetas de débito y crédito para todo tipo de donaciones, obteniendo ingresos y haciendo crecer tu base de seguidores. Empieza a recibir donaciones, propinas y contribuciones por tus proyectos profesionales y creativos.

Ejemplo de Bloque de Donaciones para una asociación de arte

¿Qué tipo de donaciones puedes recibir?

Puedes aceptar todo tipo de contribuciones para tu sitio web —el límite lo pones tú. Aquí puedes ver algunos ejemplos de causas que gente apoya a través de las donaciones:

  • Actividades creativas de músicos, artistas, diseñadores, escritores y otros
  • Creaciones particulares, como por ejemplo: podcasts, vídeojuegos, vídeos de música, y fotografía
  • Blogueros y creadores de contenido de todo tipo
  • Esfuerzos profesionales que incluyen el compromiso cívico y el desarrollo profesional
  • ONGs, asociaciones sin animo de lucro, organizaciones religiosas y políticas

Ejemplos de Bloques de Donaciones para un músico y una estación de radio

Sigue construyendo tu comunidad e interactúa con tus seguidores de una manera única y auténtica. Las personas pueden optar por apoyarte a través de contribuciones únicas, mensuales o anuales. El Bloque de Donaciones te permite interactuar con cada nivel para una experiencia más personalizada. Por ejemplo, para los que deciden apoyarte mensualemte, puedes enviar contenido e información adicional.

Tú solo tienes que solicitar ayuda, nosotros nos encargaremos del resto: procesamiento de los pagos, envío de recibos, informes, etc.

Pide tu primera donación

Lo primero que tienes que hacer para ganar dinero con tu sitio web es, simplemente, pedirlo. Puedes añadir el Bloque de Donaciones a tu sitio web en cuestión de minutos; échale un vistazo al vídeo para aprender como hacerlo. El vídeo está en inglés, pero justo debajo encontrarás también instrucciones escritas paso a paso.

Cómo utilizar el Bloque de Donaciones para ganar dinero con tu sitio web de WordPress.com.
  • Para utilizar el Bloque de Donaciones, necesitarás uno de nuestros planes de pago: Personal, Premium, Business o eCommerce.
  • En una página o entrada, añade el Bloque de Donaciones.
  • Para crear tu primera solicitud de donación, crea una cuenta de Stripe (si aún no tienes una). Stripe es la empresa con la que nos hemos asociado para procesar pagos con tarjetas de crédito y débito de forma segura y rápida.
  • Cuando ya hayas conectado tu cuenta de Stripe, configura las opciones del bloque; como, por ejemplo, si pedir donaciones únicas, mensuales o anuales.
  • Escribe las tres cantidades distintas que tus visitantes tendrán para elegir. ¡Son totalmente personalizables! Asegúrate también de configurar tu moneda.
  • También puedes dejar que tus visitantes elijan la cantidad que quieren donar —básicamente un espacio en blanco que pueden rellenar con la cantidad que elijan.
  • Revisa todo el contenido de tu Bloque de Donaciones. Puedes editar cada una de las letras, así que asegúrate de que estés dando a tus visitantes suficiente información sobre la donación.
  • ¡Publica tu bloque!
  • En Mi Sitio Web>Herramientas>Ingresos podrás ver tus donantes, tus ingresos y otras estadísticas.
  • Por último, ¡cuénta a los demás lo que estás haciendo! Comparte en los medios sociales, por email o de cualquier otra manera para conectar con gente que podría donar a tu causa.

Opciones de pago que se adaptan a tus necesidades.

¿Necesitas otra forma de aceptar pagos? Tenemos más funcionalidades en WordPress.com que se adaptan a tus necesidades y que pueden ayudarte a ganar dinero con tu sitio web. Además del Bloque de Donaciones, puedes utilizar:

  • Bloque de Pagos: Acepta pagos, tanto recurrentes como únicos, por artículos físicos, virtuales, servicios, membresías, suscripciones, etc.
  • Bloque de Contenido Premium: Crea suscripciones únicas, mensuales o anuales en las que compartirás texto, imagenes, vídeos o cualquier otro contenido. Los suscriptores podrán ver este contenido exclusivo directamente en su correo electrónico o desde la web.
  • Newsletters de pago: Utilizando el Bloque de Contenido Premium, podrás compartir tu contenido exclusivo a través de la newsletter de forma automática.

¡Añade el Bloque de Donaciones y empieza a ganar dinero con tu sitio web ya!

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Seedlet: Un nuevo y sofisticado tema diseñado para usar el editor de bloques

¿Es hora de darle un lavado de cara a tu sitio de WordPress.com? Os presentamos Seedlet, un tema simple pero con mucho estilo.

Screenshot of the Seedlet theme demo page home screen

Diseñado por Kjell Reigstad, Seedlet es una buena opción para profesionales y para aquellos que buscan un estilo sofisticado. Su tipografía clásica y elegante darán un aspecto refinado a tu sitio que hará que, tanto tu escritura como las imágenes, tengan espacio para brillar.

Seedlet se ha diseñado para ser la pareja perfecta del editor de bloques y es compatible con todos los bloques más recientes. Ya sea a la hora de mostrar texto, audio, ilustraciones, fotografía o video, Seedlet es una opción que llamará la atención de tus visitantes sin dejarse ver más de lo necesario. Y su diseño flexible le permite adaptarse con naturalidad a pantallas grandes y pequeñas

Puedes leer más sobre cómo configurar Seedlet y echarle un ojo al sitio de ejemplo para verlo en acción.

Nuestro equipo está trabajando duramente para desarrollar nuevos temas que saquen partido al editor de bloques, ¡así que estad atentos a nuestros anuncios!

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Learn from the experts: Create a successful blog with our brand new course

WordPress.com is excited to announce our newest offering: a course just for beginning bloggers where you’ll learn everything you need to know about blogging from the most trusted experts in the industry. We have helped millions of blogs get up and running, we know what works, and we want you to to know everything we know. This course provides all the fundamental skills and inspiration you need to get your blog started, an interactive community forum, and content updated annually. 

How it works: Upon registering, you will receive access to review the lessons at your own pace. Our curriculum includes:

  • Foundations of blogging
  • Getting started with block basics
  • Building your blog
  • Understanding audiences 
  • Designing your blog
  • Writing for the internet
  • Branding and growing your blog
  • Earning money with your blog 

You’ll also be able to connect with WordPress.com experts and other aspiring bloggers, who will create content alongside you. Beyond the modules, this course provides: 

  • Monthly office hours with WordPress experts to answer your questions 
  • A certificate of completion
  • Access to a private blogging community online
  • Virtual meetups scheduled quarterly

Cost: A $49 annual subscription gives you access to all of these on-demand blogging resources, community events, and course updates. That way, you won’t have to waste time looking for answers all over the web—you’ll be able to get started right away.

Join by Thursday, December 10th and enjoy 50% off with code WPCOURSES50.

We are looking forward to reading your new blogs soon!

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Learn How to Start a Blog with the People who Started Blogging

WordPress.com is excited to announce our newest offering: a course just for beginning bloggers where you’ll learn everything you need to know about blogging from the most trusted experts in the industry. We have helped millions of blogs get up and running, we know what works, and we want you to to know everything we know. This course provides all the fundamental skills and inspiration you need to get your blog started, an interactive community forum, and content updated annually. 

How it works: Upon registering, you will receive access to review the lessons at your own pace. Our curriculum includes:

  • Foundations of blogging
  • Getting started with block basics
  • Building your blog
  • Understanding audiences 
  • Designing your blog
  • Writing for the internet
  • Branding and growing your blog
  • Earning money with your blog 

You’ll also be able to connect with WordPress.com experts and other aspiring bloggers, who will create content alongside you. Beyond the modules, this course provides: 

  • Monthly office hours with WordPress experts to answer your questions 
  • A certificate of completion
  • Access to a private blogging community online
  • Virtual meetups scheduled quarterly

Cost: A $49 annual subscription gives you access to all of these on-demand blogging resources, community events, and course updates. That way, you won’t have to waste time looking for answers all over the web—you’ll be able to get started right away.

Join by Thursday, December 10th and enjoy 50% off with code WPCOURSES50.

We are looking forward to reading your new blogs soon!

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The Spearhead Theme: A Minimal Design and Clean Slate for All Content Creators

When AngelList and Venture Hacks co-founder Babak Nivi came to us and wanted to donate a theme, our team was excited to work on the design to make it available to everyone on WordPress.com for free. Designed by Cece Yu and originally developed for the Spearhead podcast, the new Spearhead theme is fully block-powered and the first among our themes to support dark mode.

Spearhead works seamlessly with the block editor, supporting a wide range of blocks — Audio, Video, Image, TikTok, Loom, and many more — so you can customize posts and pages as you like and showcase various types of content, from podcast episodes to video tutorials and more. And while Spearhead shines as a theme for media, its sparse design also displays long-form writing and text and images beautifully.

Spearhead comes with some block patterns, or collections of predefined blocks, to give you a boost as you start building your site. There are a couple of patterns you can use to show a list of places where people can listen to your podcast, as well as a custom archive page.

Being the first theme on WordPress.com to support dark mode, Spearhead’s default color scheme has a white background, but if your operating system shifts into dark mode, the theme will change and display a dark background with light text.

Our team especially loves the theme’s clean design, which lets the content you create shine through. Your listeners and readers can sit back with their cup of coffee — headphones on — and enjoy your latest episode and read along with the transcript!

Explore the Spearhead demo site to see the design in action, and then visit the Spearhead page to activate the theme.

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Expert Advice: How to Improve Remote Education Collaboration

As we’re witnessing with schools and learning communities around the world, education is shifting dramatically. With the right set of tools, your class, team, or group can learn to communicate and collaborate more efficiently online. Since our company was founded over fifteen years ago, the people behind the scenes at WordPress.com have worked from home — or from anywhere they choose in the world — and have learned a lot along the way.

A tool we call P2 has been indispensable to us, and to a growing number of educators. Want to learn our tips and tricks? Join us for a free webinar on Thursday, November 5, so you and your team can learn to make the most of this tool for remote collaboration. You can also sign up for the free beta version of P2 that is now available.

  • Date: Thursday, November 5, 2020
  • Time: 10:00 am PT | 12:00 pm CT | 1:00 pm ET | 18:00 UTC
  • Registration link: https://zoom.us/webinar/register/4016033198190/WN_WjX8jQhIQ0iZVPpfGAklhQ
  • Who’s invited: Anyone looking to improve internal team collaboration or build a public forum with P2 are welcome, but this webinar is specially designed for educators and teachers.

Register for the webinar today! We look forward to seeing you.

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Introducing Patterns: Prebuilt Blocks for Beautifully Designed Websites

The WordPress Editor is a powerful tool that can help bring your design ideas to life but one of the best parts is, you don’t have to start from scratch. Building sophisticated designs can be as easy as picking Patterns from our growing library, and snapping them together to create beautiful-looking posts and pages. As of today, we’re now offering over 100 individual Patterns — with more being added all the time!

If you’ve never used Patterns before we’ve got an introduction to help you get started and also highlight some new features.

The best way to introduce Patterns is to use them. Here’s how you can add them to a post or a page on WordPress.com.

  1. Head to the WordPress Editor and click the + icon to add a new block.
  2. Click on the Patterns tab.
  3. Click on the Pattern you’d like to see in your document and it’ll be inserted at the location of your cursor.

Here’s a quick demo that shows how to add an image gallery. 

If you’re familiar with the Block Editor, the process will look similar. Once you’ve inserted a Pattern into a post or a page, you’ll be able to see how you can customize and edit the Pattern by clicking on different areas. The image below reveals the editing options that appear with our example. 

Each Pattern is a collection of different blocks carefully put together to help you produce great looking blog posts and pages in the Editor. In the example above, it’s a collection of Image, Paragraph, Spacer, and Column Blocks. All pre-arranged into a simple but elegant Pattern for displaying images. Using Patterns in the Editor is kind of like having a WordPress web designer right there with you building up a design element by element.

The idea is that, once you’ve inserted a Pattern, you can start customizing it to make it yours.

For even more customization options with Patterns, try combining them with the updated fonts on WordPress.com.

Over 100 Patterns to Choose From

This is where the number of Patterns gets exciting. Think of it like having over 100 templates you can add to your posts and pages. You can browse by category to see all the available Pattern options.

Taking a look at a few all together might be helpful. Here are some of my recent favorites. 

They’re not favorites because they look great, but instead because these Patterns use so many different Blocks to produce a unique and useful design. Take the center Registration Form Pattern, for example. It combines a Heading Block, Paragraph Blocks, the Form Block, and the Columns Block into one Pattern that together, can make up an entire page.

More Patterns are on the Way

We’re just getting started creating new Patterns for you. What type of Pattern would make it easier to create Posts and Pages on your site? More are on the way and we’d love to hear your ideas and feedback so we can make your publishing and site-building experience even better.

And if you have anything to share that you’ve made with a Pattern or with the Editor let us know! We’d love to see and hear how you’re using Patterns on WordPress.com.

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