Presentamos un nuevo tema: Twenty Twenty

Nos alegra anunciar que Twenty Twenty, el nuevo tema por defecto de WordPress diseñado por Anders Norén, está disponible en perfecto español para todos los sitios de WordPress.com.

Twenty Twenty ha sido diseñado pensando en la flexibilidad que permite el nuevo editor de WordPress. Si quieres usarlo para el sitio de un negocio u organización, puedes combinar columnas, grupos y otros elementos para crear plantillas dinámicas con las que mostrar tus productos o servicios. Y si lo que quieres es usarlo para crear un blog tradicional, también funciona de maravilla gracias a la forma en la que el contenido queda centrado en una única columna con esa tipografía tan característica.

Como decíamos, se ha diseñado y desarrollado para sacar el máximo partido a la libertad creativa que ofrece el editor de bloques. Y, por ello, se le ha prestado una especial atención a los bloques de Columnas y Grupos, que pueden combinarse para crear landing pages con intrincadas composiciones de bloques. Twenty Twenty incluye un completo editor de estilos para el editor de bloques, de forma que lo que veas en el editor será una copia casi perfecta del resultado final.

Editor

Puedes leer más sobre el último tema por defecto de WordPress aquí, ¡o puedes echarle un vistazo a su página de demostración!

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Usuarios avanzados, ¡regocijaos! Ahora tenéis acceso SFTP y a las bases de datos

Añadimos tres nuevas herramientas para la configuración del alojamiento que os permitirán acceso directo a los archivos de vuestros sitios y a sus bases de datos.

¿Tienes un sitio con un plan Business o eCommerce? Pues ahora tienes tres nuevas formas de personalizar tu sitio de WordPress.com: Acceso SFTP, acceso a las bases de datos y la opción para cambiar la versión de PHP. Estas opciones os darán acceso a los entresijos de vuestros sitios que se traducirá en una libertad y flexibilidad como no se ha visto antes. Si alguna vez te has quedado atascado mientras intentabas modificar tu sitio de WordPress.com porque no podías subir manualmente un archivo modificado o porque no podías borrar algo de su base de datos, el mantenimiento de tu sitio se va a volver mucho más fácil.

Encontrás todas estas nuevas opciones en una nueva sección de tu escritorio: Administra > Configuración de alojamiento.

Ventana de configuración de alojamiento
La ventana de configuración de alojamiento

Credenciales de SFTP

SFTP es una manera segura de acceder a los archivos y a las carpetas de tu sitio de WordPress.com usando un programa en tu ordenador como Filezilla. Algunos temas y plugins personalizados te pedirán que crees carpetas específicas o que añadas archivos via SFTP. Aunque la mayoría de esas acciones pueden llevarse a cabo con las herramientas que ya están integradas en tu escritorio de WordPress.com, aquellos que prefieran usar SFTP pueden acceder de esta manera y hacer esos cambios directamente. Puedes echarle un ojo a esta página de la documentación para ir empezando.

Acceso a las bases de datos

En WordPress.com, intentamos optimizar regularmente tu base de datos para que no tengas que preocuparte por nada, pero entendemos que puede haber ocasiones en las que necesites un modo eficiente de modificarlas, como cuando quieres purgar todas las tablas creadas por un plugin que quieres eliminar. El acceder a las bases de datos es una forma efectiva de realizar esas tareas.

El acceso a las bases de datos es una herramienta complicada, así que si no estás seguro de como trabajar en ellas, ¡contacta con nuestros Happiness Engineers! Y si no tienes muchos conocimientos sobre las bases de datos, puedes encontrar información para iniciarte en nuestra documentación.

Cambiar la versión de PHP

PHP es todavía uno de los lenguajes clave a la hora de construir la web, y hace muy poco se publicó una nueva versión, PHP 7.4. Los sitios de WordPress.com funcionan sobre PHP 7.3, que ha sido probada de forma intensiva en nuestra plataforma, pero los sitios con planes Business y eCommerce pueden cambiar a la versión 7.4 de inmediato si lo desean. Aquí puedes leer más al respecto.

Como estas nuevas herramientas te permiten manipular las configuraciones y el código que hacen funcionar tu sitio, verás un enlace a nuestro equipo de soporte a la derecha de ese panel de configuración para que puedas solicitar ayuda si la necesitas. ¡Pasadlo bien mirando debajo del capó!

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Power users rejoice: you've got SFTP and database access

Three new hosting management tools give you direct access to your site’s files and data.

Have a site on a Business or eCommerce plan? Now you have three new ways to customize your WordPress.com site: SFTP access, database access, and PHP version switching give you behind-the-scenes access to the nuts and bolts of your site, which means more freedom and flexibility than ever before. If you’ve ever gotten stuck trying to modify your WordPress.com site because you couldn’t manually upload file changes or delete something from your database, website management is about to get a lot easier.

You’ll find all these features in a new section of your dashboard: Manage > Hosting Configuration.


The Hosting Configuration Screen

SFTP credentials

SFTP is a secure way to access the files and folders on your WordPress.com site using a program on your local computer like Filezilla. Some custom plugins and themes ask you to create specific folders or add files via SFTP. While many of those tasks can be accomplished with tools already built into your WordPress.com dashboard, folks who like using SFTP can now have SFTP access so they can make these changes directly. Check out our step-by-step guide to get started.

Database access

At WordPress.com, we regularly optimize your database so you don’t have to, but there might still be times when you need an efficient way to modify data, like purging all the tables created by a plugin you’ve decided to delete. Accessing your site’s database is an effective way to do this. 

Database access is a powerful tool, so if you’re at all unsure about working with a database, reach out to our Happiness Engineers! If you’re unfamiliar with databases, you can also find information on getting started in our help documentation.

PHP version switching

PHP is still one of the key languages used to build the web, and a new version, PHP 7.4, was recently released. WordPress.com sites currently run PHP 7.3, which has been tested extensively across all of WordPress.com, but sites on Business or eCommerce plans can switch to version 7.4 immediately. Learn more.

Since these new tools let you dig into some of the code and data the powers your site, you’ll find a link for our support team right from the dashboard so you can get help if you need it. Have fun getting under the hood, power users!

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New Theme: Twenty Twenty

We’re pleased to announce that Twenty Twenty — the new WordPress default theme designed by Anders Norén— is available to all WordPress.com sites.

Twenty Twenty was designed with the flexibility of the new WordPress Editor at its core. If you want to use it for an organization or a business, you can combine columns, groups, and media to create dynamic layouts that show off your services or products. If you want to use it for a traditional blog, the centered content column and considered typography makes it perfect for that as well.

It also has been designed and developed to take maximum advantage of the creative freedom enabled by the block editor. Extra care has been given to the Columns and Group blocks, which can be combined into impressive landing pages with intricate blocks layouts. Twenty Twenty includes full editor styles for the block editor, so what you see in the editor will almost exactly match the end result.

Learn more about WordPress’s latest default theme here, or check out the demo site!

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PHP 7.4 Just Came Out, and So Did Our PHP Version Switcher

PHP is still one of the most popular languages used to build the web. The newest version, PHP 7.4, was released today — and Business and eCommerce plan customers can opt to start using it immediately.

WordPress.com sites run PHP 7.3 by default — it’s still our recommended version, since it’s been stress-tested across all of WordPress.com — but if you have a site on the Business or eCommerce plan and want to be on the leading technological edge, you can opt to switch to version 7.4 immediately.

Head to My Site > Manage > Hosting Configuration to find the new PHP Version Switcher:

Choose which version of PHP you want your site to run on, click the “Update PHP version” button, and voilà.

(Note: All sites with eCommerce plans can make the switch right now. Sites on the Business plan need to have either an active plugin or a custom theme to use the PHP Version Switcher.)

PHP’s evolved with each version 7 release, and PHP 7.4 promises to have the strongest performance yet. It will eventually power all WordPress.com sites, but Business and eCommerce customers can take advantage of the update today!

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A New Way to Earn Money on WordPress.com

It’s hard to be creative when you’re worried about money. Running ads on your site helps, but for many creators, ad revenue isn’t enough. Top publishers and creators sustain their businesses by building reliable income streams through ongoing contributions.

Our new Recurring Payments feature for WordPress.com and Jetpack-powered sites lets you do just that: it’s a monetization tool for content creators who want to collect repeat contributions from their supporters, and it’s available with any paid plan on WordPress.com.

Let your followers support you with periodic, scheduled payments. Charge for your weekly newsletter, accept monthly donations, sell yearly access to exclusive content — and do it all with an automated payment system.

With recurring payments, you can:

  • Accept ongoing payments from visitors directly on your site.
  • Bill supporters automatically, on a set schedule. Subscribers can cancel anytime from their WordPress.com account.
  • Offer ongoing subscriptions, site memberships, monthly donations, and more, growing your fan base with exclusive content.
  • Integrate your site with Stripe to process payments and collect funds.

Enable Recurring Payments in three steps

Start accepting ongoing payments in just five minutes, without any technical background. 

1. Connect (or create) a Stripe account

WordPress.com partners with Stripe, one of the internet’s biggest payment processors, to make sure transactions are fast and secure. You’ll need a Stripe account to use Recurring Payments. 

Head to your Earn page and click Connect Stripe to Get Started — we’ll walk you through the setup and help you create a Stripe account if you don’t have one.

2. Put a Recurring Payments button on your site

Recurring Payments takes advantage of the powerful block editor. To start collecting revenue, open a post or page, click the (+) to add a new block, and insert a Recurring Payments button.

3. Customize the details of the recurring payment

You can create as many payment plans for your site as you’d like—different currencies, amounts, payment frequencies, and names, so you can offer different tiers or subscriptions.

You can also choose one of your previously created plans when you insert a new button.

Bravo!

You just set up Recurring Payments for your site. Now your fans can support you, just like they do on Longreads.com and around the web.

For more detailed setup instructions, visit the Recurring Payments support page.

So many options to grow your supporter base

With Recurring Payments, you can turn your content into revenue, accept donations, or fund your next big idea. 

  • Sell access to members-only newsletters.
  • Collect club membership dues automatically.
  • Let fans fund your next art project.

Some people even collect rent with recurring payments!

Recurring payments is the latest addition to the monetizing tools found on WordPress.com. Here are the other tools you can find by visiting WordPress.com/earn.

  • Use Simple Payments to take one-time payments, or to sell digital or physical products with minimal configuration.
  • Add WordAds to run advertisements on your site, and earn revenue from your traffic.
  • Move to WooCommerce when you’re ready to create a full shopping experience for visitors — it’s the most customizable online-store platform on the web, with thousands of extensions.

Ready to add Recurring Payments? Head to your site’s Earn section right now.

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¿Por qué me di de baja de Facebook?

Son muchas las razones para abandonar Facebook, la principal es que me suplantaron la identidad, pero hay muchas más razones para dejar de pertenecer a esa enorme familia:
      Se recupera tiempo, suma el tiempo dedicado y analiza su utilidad.
      Es posible que este instrumento te produzca ciertos problemas de ansiedad, consecuencia de estar pendiente de su información o de no tener temas para publicar.
      Puedes ser engañado o timado, dada la existencia de gran número de noticias falsas.
      Puede llegar a crear cierta competitividad entre los tuyos, incluso llegar a tener envidia de tus amigos o conocidos.
–      Se pierde privacidad.
Hay muchas más razones para abandonar Facebook, pero lo que si os puedo decir, es que para mí ha sido magnifico dejar de pertenecer a ese colectivo.
Por cierto, no es nada fácil darse de baja. 
Un saludo

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Join us in a Digital Climate Strike

With fires raging in the Amazon, hurricanes ripping across the Atlantic, and typhoons flooding Japan, our planet and our climate are sending us a message: We can no longer continue with business as usual.

The week starting September 20th, 350.org is organizing a Global Climate Strike, in association with Fridays For Future, to show global leaders that the time to act is now. Alongside the people walking out of workplaces, schools, and homes around the world, 350.org is organizing a digital climate strike. Websites participating in the digital strike will promote the physical strikes in the lead-up to the date, and partially block themselves to users on September 20th itself. That is where you come in!

Starting today, you can opt into the digital climate strike with your WordPress.com site, showing your commitment to this critical topic and spreading the word about the event. Between now and September 20th, your site will display a small climate strike banner. On the 20th, it will transform into a dismissible full-screen overlay.

WordPress.com site owners can head to My Site > Settings. At the top of the Settings menu, you will see a toggle switch — flip it on to join the digital climate strike.

Other WordPress sites can also join the movement by installing the Digital Climate Strike plugin from the WordPress.org plugin repository.

After the day of action, the banner will automatically disappear (or if you’ve installed the plugin, it will automatically disable) and your site will return to normal.

Together we can make a difference, and we hope you’ll join us in supporting this movement.

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WordPress.com and Fiverr Partner to Launch “WordPress.com Fundamentals” Course

Getting your new business website ready for launch? Want a little hand-holding — a step-by-step tutorial on setting up a WordPress.com site from start to finish, that you can work on at your own pace and on your own time? “WordPress.com Fundamentals,” a comprehensive video course created with our friends over at Fiverr, walks you through all the fundamentals in 90 minutes.

The course covers the basics of setting up a business website, but anyone new to WordPress.com can benefit from lessons on how to create an account, set up a site, customize a theme, publish content, and share it on social media. It was developed by WordPress.com Happiness Engineers with years of experience guiding thousands of new WordPress.com customers in chat, email, forums, and concierge sessions, so you know you’re getting expert guidance from people who know every WordPress.com tip and trick.

The entire course is just $31, which includes unlimited access to all the course materials, quizzes, and downloadable resources. Take it all at once, or learn at the pace that works for you — the course is divided into bite-sized chapters that you can refer to as many times as you need.

Students are also eligible for a discount of 25% on WordPress.com plan upgrades! So if you’ve been hesitating to explore the advanced features in the Premium, Business, or eCommerce plans, the course gives you both a great introduction to the ease and power of WordPress.com and a lower-cost way to try them out.

To get started, head over to the course page on the Learn from Fiverr website. Click on the green “Buy Course” button, and follow the prompts to create an account and purchase the course. And until the end of September, get 30% off the course fee by entering coupon code learnwordpress at checkout.

And if you do take the class, let us know what you think. Fiverr will send out a survey to all students after completing the class, so be sure to fill it out. We want to know what works for you, what you’d like to see more of, and where we can improve.

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When Experienced Women Engineers Look for New Jobs, They Prioritize Trust and Growth

How can we increase gender representation in software engineering?

Our Developer Hiring Experience team analyzed this topic in a recent user-research study. The issue resonated with women engineers and a strong response enabled the team to gain deeper insight than is currently available from online research projects.

Seventy-one engineers who identified as women or non-binary responded to our request for feedback. Out of that pool, 24 answered a follow-up survey, and we carried out in-depth interviews with 14 people. This was a highly skilled group, with the majority having worked in software development for over 10 years. 

While some findings aligned with our expectations, we still uncovered a few surprises. 

The Job Hunt

In initial job hunts, respondents were found to rely heavily on their existing networks and on personal outreach from companies.

If they do not have a pre-existing connection with a company, they’ll likely scrutinize it for red flags before they submit an application. Job descriptions are searched for any discouraging language — for example, if parental leave descriptions only refer to mothers. Information — about the job, salary, team, and hiring process — is key for encouraging applications.

Stack Overflow is a popular resource for job hunting; whereas Glassdoor is viewed as less useful, and more as a venting forum for former employees or unsuccessful candidates. 

The Hiring Process

The most favorable hiring processes represent a growth opportunity, rather than being purely evaluative. Communication and responsiveness are important, as is the visibility of other women within the team. For some participants, interviewing is seen as a skill to maintain. These developers are continually keeping an eye on job listings to stay abreast of their options. However, the chance for growth was the most widespread reason for actually leaving a current position. 

Job Satisfaction 

Consistently being able to have an impact, including leadership opportunities, stood out as important; if this is lacking, experienced women engineers are likely to seek new employment. Dissatisfaction can also be caused by being pushed onto the management track and having to fight to continue to focus on technical work. 

The data showed women are looking for more communities focused on connecting to other senior-level women, and around more technical topics. Concerns around online harassment can put women off trying to build their network online. 

Changes at Automattic 

We are working on Automattic’s employment branding to reflect our findings. We are in the process of gathering resources to better describe work at Automattic, and we’re encouraging existing developers to increase their visibility outside of the company — whether through writing or engaging in their communities. 

In job postings, we have removed any gameplay or language that emphasizes hiring as a competitive process — for instance, we no longer mention application volume. Instead, job postings highlight learning and career opportunities for the candidate. Adding the term “Senior” to postings is also being tested. Although this implies a job ladder that does not necessarily exist here, the research clarified that its absence sent the message that all positions are mid-level roles, without the path to growth that women candidates tend to look for. 

We are also managing candidates’ expectations by making the whole hiring process more transparent, and have created a public page outlining the hiring process.

We’ve made it easier for interested applicants to have casual chats with other women at Automattic. We also offer candidates the opportunity for one-on-one calls with a member of the Developer Experience team during the final stages of hiring; this has started with under-indexed candidates but with a view to rolling it out to everyone. These chats take place outside of the formal hiring process to provide an opportunity for the applicant to ask any questions they have and for the company to better understand their career goals and motivation. 

We are tracking the progress made and are excited to be able to contribute data to the field of gender representation in engineering. If you’d like to take a more in-depth look at our study, please do download the PDF!

Interested to learn what positions are currently open at Automattic? We’re always hiring

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